Clarity Raises $12M for Agentic AI Customer Service Startup

Clarity, an AI-powered customer-experience and voice-of-customer (VoC) platform for highly regulated industries, has raised US$12 million in new funding. The round is led by Prosus Ventures with participation from STV Al Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com, and angels from OpenAI and Google.

Formerly known as Anecdote, the company has rebranded as Clarity and will use the new funding to expand applied-AI teams in New York, London and Riyadh. Founded by Abed Kasaji and Pavel Kochetkov, both part of the so-called “Careem mafia”, Clarity reports a 5.4× year-on-year revenue surge and average monthly growth of over 20% in 2025.

Abed Kasaji, Co-founder & CEO of Clarity, says: “Rebranding as Clarity is about exactly that, bringing more clarity to customer experience. We want AI to be simple, useful, and safe. Many tools in the market cut corners, which doesn’t work in industries where mistakes aren’t an option. From day one, we built Clarity to be compliant, secure, and easy to roll out. This new funding allows us to continue improving the technology and building the right partnerships so companies can finally modernise customer operations with confidence.”

Robin Voogd, Head of Middle East Investments at Prosus Ventures, says: “As one of the world’s leading e-commerce investors, Prosus Ventures has seen firsthand the impact of Clarity across our portfolio, with companies such as OLX Europe, iFood, and Dubizzle already validating its accuracy and potential. That real-world validation, combined with the founding team’s deep expertise in AI and e-commerce, gives us strong conviction that Clarity can redefine how businesses understand and serve their customers globally, and ultimately capture a meaningful share of the fast-growing market for customer experience intelligence.”

Saudi Technology Ventures (STV) states: “Clarity is a category-defining company, enabling customer-obsessed teams to uncover insights with a level of granularity that was previously impossible, driving high-ROI decisions. We are thrilled to back them and join them in their journey as they go global.”