MY.GAMES Expands Publishing Program to Empower MENA Game Developers

MY.GAMES, a leading international video game developer and publisher, is expanding its Publishing Program to MENA, bringing together the expertise of its PC and console publishing division, Knights Peak, and its mobile publishing arm, MGVC Publishing, to help MENA developers scale globally.

The MY.GAMES publishing program supports developers across mobile, PC, and console platforms, helping them bring their games to a global audience. It provides funding for marketing and development, access to industry-leading services, and expert guidance in game design, business development, and live operations, enabling developers to scale and succeed in a competitive market. Gaming is now one of the fastest-growing forms of entertainment worldwide, with more than 3.6 billion players globally and around 595 million people in the MENA region identifying as gamers.

According to Newzoo, the region is showing the fastest growth, with its market volume expected to reach $7.1 billion by the end of 2025, representing a 7.5% year-over-year increase. Recognising this momentum, MY.GAMES established its regional hub in Abu Dhabi in 2023. Based at the YAS Creative Hub, the local team brings decades of expertise across platforms and game genres, focusing on game development, research, and localization—now also expanding into publishing through the MY.GAMES program.

“Expanding our publishing program to the MENA region is a natural next step in our commitment to supporting local developers and unlocking the full potential of this dynamic market. The region is home to incredible talent and creativity, and we believe it’s essential to provide the tools, resources, and global reach needed to help those studios thrive. By bringing the expertise of both Knights Peak and MGVC Publishing to the region, we aim to forge lasting partnerships and foster sustainable growth within the local gaming ecosystem. This expansion aligns with our broader strategy to support the growing MENA region and engage more closely with the local communities driving the industry forward,” said Elena Grigorian, CEO of MY.GAMES.