Etisalat Money and OGold Partner on Gold and Silver From AED 1

The partnership connects everyday digital finance with physically backed metals, physical redemption and an optional Shariah-compliant earnings feature.

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Buying precious metals through an app allows customers to build a holding without taking delivery after every purchase. The metal can remain in storage while its owner manages the balance digitally, as OGold's service illustrates.

Etisalat money and OGold are bringing that approach into a shared offering for UAE customers. Their partnership will enable purchases of gold and silver from AED 1, with access to buying and selling around the clock. WAM reported the agreement on November 9, following its announcement at the Dubai FinTech Summit.

Etisalat money already combines transfers, bill payments and card services in one app. OGold specializes in digitally managed gold and silver, including purchases, sales and physical delivery.

Melike Kara Tanrikulu, CEO of etisalat money, said in the announcement:

“Financial inclusion means putting practical opportunities within reach of more people.”

Small purchases with physical backing

The companies say holdings will be fully backed by physical gold and silver stored in insured vaults. Insurance coverage will be maintained under each customer's name. Customers can also exchange their digital holdings for physical gold or silver from brands including SAM, Emirates Gold, PAMP and Auriz.

OGold offers fractional purchases and physical redemption through its platform. Fractional ownership means a customer can buy a small amount of metal over time. They can manage that holding digitally, before selling it or requesting physical delivery.

How earnings on gold and silver work

The offering will also include a Shariah-compliant earnings feature for eligible customers. OGold's general terms, in section 29, explain the arrangement as Wakalah, meaning agency. In simple terms, customers who opt in authorize OGold to use allocated metals in permitted commercial activities. Any earnings depend on how those activities perform.

Customers who do not opt in keep their metals in the main wallet balance. Fees and withdrawal conditions for the earnings feature are shown in the app when customers allocate holdings.

Participation is voluntary, and returns are variable. The terms also say losses are possible and the investment is not capital-protected. Holding insured metal therefore should not be confused with receiving a guaranteed investment return.

Building on an earlier gold service

Etisalat money's move into precious metals predates this agreement. On April 13, 2026, e& announced a digital gold service with SafeGold. That offering allowed UAE customers to buy and sell 24-karat gold from AED 10 through the app, with an option for physical delivery.

The OGold partnership brings silver into the announced offering and sets a lower purchase starting point. It broadens the proposed range of precious metals services available through the financial app. The announcement does not explain whether the SafeGold arrangement will continue alongside it.

The wider policy context is the UAE Digital Economy Strategy. Launched in 2022, it aims to raise the digital economy's contribution to GDP from 9.7% to 19.4% within ten years.

For etisalat money, the partnership expands the asset services offered alongside its payments business. For OGold, it creates another route to customers through an established financial platform. The practical value is to be reported.